![](https://www.thetimes.com/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fdfc52ba5-def2-45de-94fc-ee720e8043cb.jpg?crop=1600%2C900%2C0%2C0&resize=1200)
WPP boss under pressure to sell a better story
Weeks into his tenure as chief executive of WPP, Mark Read hosted a four-day internal strategy event at a trendy hotel looking out on Brooklyn Bridge in New York. With more than 100 of his senior leaders in attendance, Read sought to mark the dawning of a …