![](https://thedrum-media.imgix.net//thedrum-prod/s3/opinion/353282/untitled_design_-_2024-07-25t115720.451.png?w=1280&ar=default&fit=crop&crop=faces&auto=format)
Our Heineken 150 year campaign proves your brand anniversary doesn’t need to be boring
Most brand anniversary campaigns are conceived to please stakeholders rather than consumers. This was not the case for the award-winning' 150 years of Whateverken’ campaign. Kantar’s Vera Sidlova and Heineken’s Dana Cohen Katz explain why it worked. …