Dollar Shave Club Returning To Its Irreverent Roots After Unilever ‘Neutered The Voice Of The Brand’
2nd October 2025 More than a decade after cofounder and former CEO Michael Dubin’s viral ad launched its successful direct-to-consumer (DTC) business, Dollar Shave Club is far from its mid-2010s peak. Unilever, after paying a record $1bn for the company, …